The winning formula is undisputedly delivering unique functionality (that solves a pressing problem) in an affordable way. What sweeps under the radar most of the time is in fact, that you may only need to exhibit half the winning formula in order to win. We help clients navigate through tricky terrain, reaching their ideal target audience.
Consumer Technology
The market that
has grown with the
big commercial sectors
worldwide, continues.
Consumers are now spoilt by choice when shopping for gadgets and devices. There is a plethora of choice for every kind of gadget that promises to deliver on convenience, gratification and functionality.
This results in a lot of noise, and consumers find themselves confused. Too much choice can be detrimental to making the right decision. How can organisations gain the appropriate insight and understand the difficulties that consumers are facing, in order to address them?
The Problem and the Solution
Delivering Value
Tricky balance between unique v.s. affordable.
Acquisition of Postmates by Uber for $2.65 Billion
Percentage of total deliver sales made by each food delivery company in May 2020.
(Data Compiled from various sources.)
Demand Growth for Meditation and Yoga Apps During Lockdown
(Data Compiled from various sources.)
